Measure of SEO performance
Every implementation is to be measured against quantitative objectives and the mission set upon the Internet Marketing Analysis. These are visibility through Search Engine results queries, through the number of clicks and visitors, progress against your competitors etc… Every month during the implementation, we will present you with an 5 page detailed quantitative assessment report on all progress made. And we will have made some. It is mathematical.
However, whether your organisation has generated additional sales, increased brand awareness, etc… is an entirely different matter. But this also matters to us, through our tools and our expertise – if the additional traffic has not already translated into additional sales – we will assist you in improving what we call your conversion goal. Just like in traditional business and probably even more so, online business is an amazing source of marketing data. This data if properly used can not only help your online business but feed back into your traditional business for marketing strategy purposes.